Mobile apps and online competitions – a fun way to engage

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Summer time is a great time for holidays and all things fun, including online contests with prizes. We’ve watched in last couple of years that mobile apps for citizens’ use have started to be more and more used. Why? Because they are useful and easy to access (37% of users go online using mobile on a global scale- Source while in Romania the penetration rate of mobile internet will reach 55% by 2018, according to a study by PwC Entertainment and Media Outlook). Corporate and public alike are starting to build their own user friendly, practical use oriented mobile apps, in areas ranging from diplomatic consular support to hiking apps, hospital alerts and mountain rescue tracking apps.

On the other hand, online competitions are a fun way for institutions to get closer to their audience, promote their activities and also inform the public about them, by rewarding the most active of their online users with simple prizes. This will help, in time, build up a community of fans around that institution and will make the citizens who are willing to get their information online to turn to your institution’s page time and again for latest news.

Here are a few useful mobile apps and online competitions created or organized by the various EU institutions. Access is free and easy and you get a chance to either find the information you actually need (like travel advice) or have fun and win prizes. Take a look!

1. Planning to drive through Europe this summer? What safety equipment do you need to have in your car? What are the speed limits? The new road safety app created by the European Commission knows. Check it out before you leave.

And they also created a short video with tips on how to use it best, which is also a good idea in case you might have not very technical users who are willing to use it but are not sure how. Here is how the app works!

2. Traveling around Europe this summer? The European Commission is organizing a monthly Instagram photo competition and this month’s theme for young Europeans is “Send a photo from a trip to another EU country”!

Post up to five pics with the special hashtag #eurotravelgoesinsta and you could win a trip to Brussels and see your photo in a special exhibition, and the overall winner will be invited to visit the production set of the YOLO – Das große W show – so get your entries in now!

The competition was launched by the 3 hosts of the RTL youth show ‘YOLO’,Cecilia KnodtLukas Wandke and Natalia Höppner and runs every month until November!
Check out the rules here.

3. The EU invests almost €50 billion in Europe’s regions every year! Find an EU funded project near you (or where you travel) and submit a photo for a chance to win photo equipment worth €1,000 and a trip to Brussels! They also have an official hashtag: #EUmyRegion so that you can follow their campaign on Instagram and Facebook. Find out more information from their Facebook page

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Andreea Hanganu

Peste 6 ani de experienta in comunicare si relatii publice, organizare de evenimente si comunicare online. Timp de 4 ani am coordonat strategia de comunicare in social media pentru una dintre cele mai mari reprezentante diplomatice din Romania, Ambasada Marii Britanii la Bucuresti.

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