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Social Media Summit 2015 – a relevant event for the public sector

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This year’s edition of the Social Media Summit, organized by Biz Magazine, took place recently in Bucharest.

You may wonder how relevant is such an event for the public sector, but the answer is simple: many of the insights and techniques applied by the private sector to communicate via social networks can also be used by the public sector.

Communicators in public institutions in Romania should pay attention not only at what is happening in digital diplomacy or at best practices in online communication offered by public institutions in other EU countries, but also at what works for the domestic audiences.

Social Media Summit Bucharest 2015 offered interesting presentations, projects, and ideas for online activities, as well as a sneak peak into what communication specialists expect to be trending next in social media communication for diverse audiences.

Focus on quality content, the mysterious dark social media, the impact of social networks for political communication and some of the most active bloggers in online campaigns in Romania are just some of the aspects pointed out during to this event. For an overview of the presentations at the Summit, we recommed the list published by Mădălin Blidaru on his blog.

In conclusion, we have internalized many of the presented ideas, some of which we will adapt to the activity of the public sector, while others lead to new projects for institutional communication.

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Andreea Hanganu

Peste 6 ani de experienta in comunicare si relatii publice, organizare de evenimente si comunicare online. Timp de 4 ani am coordonat strategia de comunicare in social media pentru una dintre cele mai mari reprezentante diplomatice din Romania, Ambasada Marii Britanii la Bucuresti.

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