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The UK Ambassador in Romania is inviting you to his first live Twitter Q&A!

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Twitter has become one of the most powerful communication tools for the diplomatic world, according the findings of the latest Twiplomacy 2014 study which we presented back in June. More than 3,000 embassies and ambassadors are now active on Twitter and more and more emphasis is being put on the personal engagement by ambassadors, something which is particularly encouraged by the UK Foreign Office in London.

The British Embassy in Bucharest has a new ambassador since September 2014 – His Excellency Mr. Paul Brummell. Paul is an active social media user and especially of Twitter. And now, just weeks after the official start of his mandate in our country, he is organizing the first live diplomatic Twitter Q&A in Romania!

So next Tuesday, September 30, at 11:00 AM, @PaulBrummell will be sitting confortably in his office chair and, for 45 minutes, he will engage in a live conversation with those of you who are interested to know more about him and the priorities of his mandate. You can also send in your questions in advance, but keep in mind to use the officialhashtag #askFCO. This is not a locally designed hashtag, it is in fact the one frequently used by the British Foreign Minister and other British diplomatic in their Twitter Q&As.

If you don’t know much about ambassador Brummell, you can find out, directly from the embassy’s website, useful information about his experience and the focus of his mandate. You can also check the embassy’s Flickr account for pictures from Paul’s first press conference.

The British Embassy has been particularly active in social media, as the former British Ambassador was telling us in a special interview for And it looks like they are again breaking into uncharted territory – by organizing the first diplomatic Q&A on Twitter with a diplomat.

We invite you to tune in next week to the Twitter discussion – it is not only the first attempt of its kind for a diplomat based in Romania to interact with the host country, but also it’s a very good opportunity to learn more about the man behind the @PaulBrummell social media account.

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Andreea Hanganu

Peste 6 ani de experienta in comunicare si relatii publice, organizare de evenimente si comunicare online. Timp de 4 ani am coordonat strategia de comunicare in social media pentru una dintre cele mai mari reprezentante diplomatice din Romania, Ambasada Marii Britanii la Bucuresti.

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