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The Romanian Ministry of Foreign Affairs developed and launched a smartphone app called “Travel Safely”, meant for Romanian citizens traveling abroad. The project is part of the Ministry’s strategy to broaden its consular services and the communications channels with the country citizens. The app can be downloaded from Google Play Store and App StoreFind out more!

Prime Minister Victor Ponta invited its Facebook fans to be his online advisers. Ponta launched a dedicated app on his official page and asked his fans to send him advices and opinions regarding the news of the day. In order to be his online advisers, the users need to fill in the app with their CV, full name and their area of expertise.

In an attempt to motivate young people to vote in the upcoming Europarlamentarian elections, the Danish Parliament chose a less conventional approach. Voteman is the leading character of a controversial videoclip which cost 27,000 Euro. The hero departs of his mission to argue with people who have no intention of voting. Because of increasing criticism, the clip, launched at the beginning of this week, was pulled down from the Parliament’s website and can now only be found on YouTube, where it generated more than 80,000 views.

This is not the only app or creative idea to motivate voting – the interactive campaign  StoryChangers.eu launched by the European Parliament offers users a chance to change the ending of animated video clip and thus contribute personally to the life of the main character. A team of 5 developers then chooses some of the best ending ideas and create different versions of the video. You can find out more about the campaign from Chinezu’s blog.

And if you are interested in learning more about the online platforms which the European Parliament created for informing its citizens, you can check out this document. Here you will also find country-specific hash-tags. Unfortunantly, Romania doesn’t seem to have created a designated hashtag for this event.

Australia is often confronted with bushfires. The Redland city council battled used social media to provide information about power outages and evacuations. Facebook was considered invaluable in emergencies, as the institutions posts shared hundreds of times and their reach hit more than 1 million people in 10 days. Also, their tweets reach topped 1.1m with retweets from the public, media and emergency services. You can find out more about this successful institutional communication from The Guardian.

The European Digital Forum, a think tank spearheaded by the Lisbon Council and Nesta, in collaboration with the Startup Europe Partnership and the European Commission, released an Open Letter to the Contenders for European Commission President, signed by European Union Digital Champions. These Ambassadors of the Digital Agenda for Europe encourage the lead Commission presidency candidates to include a bold and ambitious digital strategy in their electoral platforms and unite behind a four-point agenda. Jean-Claude Juncker, the candidate of the European People’s Party (EPP), responded to the Open Letter, highlighting that the digital single market is one of his five top priorities. Later on, Guy Verhofstadt, the candidate of the Alliance of Liberals and Democrats for Europe (ALDE), responded to the Open Letter, laying out his four key actions for a “Digital Fast Forward.” The Open Letter will be formally presented at the European Business Summit on 15 May in Brussels, by Gesche Joost, digital champion of Germany and design research professor at the Berlin University of the Arts.

The European Commission defines Web entrepreneurship as being on the supply side of the businesses. Web entrepreneurs constitute a specific category who create new digital services and products that use the web as an indispensable component. So The Commission launched a competition to designate those successful web entrepreneurs. Some of the requirements for the nomination are that the company should be based in one of the EU member states, and at least, 50% of founders should be citizens or permanent residents of the EU member states. Find out more from their official website.

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Andreea Hanganu

Peste 6 ani de experienta in comunicare si relatii publice, organizare de evenimente si comunicare online. Timp de 4 ani am coordonat strategia de comunicare in social media pentru una dintre cele mai mari reprezentante diplomatice din Romania, Ambasada Marii Britanii la Bucuresti.

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