We’re preparing to launch a new DigiGov series!

Last year in October (2014) we launched the first edition of DigiGov, an internal network dedicated to communication professionals from the public administration. Its purpose – to facilitate a better communication and working relation between institutions and to share best practice examples regarding integrating new technologies in the way the public administration interacts with the citizens.

Throughout the year we have dedicated each of the DigiGov meetings to the following topics:

  • Romania’s Strategy of the EU Digital Agenda 2014-202 (organized together with the Ministry of Information Society)
  • Transforming the communication strategy of a public institution (best practice example – Ministry of Defense)
  • Mobile or web apps in the public sector (best practice examples – Oradea City Hall, Ministry of Foreign Affairs, Department for Online Services and Design)
  • Infography and tools to transform institutional data in creative and interesting content
  • Digital Diplomacy and the importance of online communication in the diplomatic environment (best practice example – Ministry of Foreign Affairs)
  • The Editorial Calendar; How to structure the work volume and your content on the online channels of a public institution (best practice example – UK Embassy in Romania)

You can also find here more details about the DigiGov meetings and the topics discussed. [RO]

We will restart the DigiGov meetings in October 2015 and we would like to learn more about what topics you would like to discuss and find out more about. I invite you to note down your ideas or suggestions in this online document.  We are also looking for best practice examples that you might know about but have not been sufficiently promoted (from Romania or from abroad).

The purpose of the DigiGov network is to offer useful information about how to develop an institutional communication through the new technologies. These information comes from either communication specialists from the private sector (and we have been fortunate to benefit from the participation of Mr. Cristian Manafu, one of the most important online communication specialists in Romania or Gabriel Frăsineanu, Managing Partner Krogen Creative Studios) either from within, where we discovered with great joy creative specialists, eager to learn more about how to use digital tools or technologies to support citizen engagement and services. We have had specialists from both Romania and abroad, such as the NATO or Burson Marsteller PR Agency.

So we look forward to your ideas until 15 October. We will analyze them and make sure we incorporate them in the next meetings.

DigiGov is an internal, institutional network, which regular monthly meetings and each one of them will have a specific topic of discussion – usually derived from the challenges or day-to-day work activities of the members.

If you are working in the communication or public relations office of a public institution based in Romania and are interested to join the discussions, please drop us an email on one of the email addresses below:

  • andreea@digitaldiplomacy.ro
  • andra@digitaldiplomacy.ro



Infographics – how complex data can become attractive

The February meeting of the DigiGov networking club had a special and particularly useful topic of discussion for public institutions in Romania. This time we talked about “Data Visualisation”, a concept that designates the visual representation of data in a concise format and in an efficient manner.

The guest who presented this field, with focus on infographics as a subset of data visualisation was Gabriel Frăsineanu, Managing Partner Krogen Creative Studios.

Gabriel revealed the main reasons why the transposition of data in a visual format is a more effective dissemination of complex information that can be difficult to decipher not only for the general public without specific knowledge in the respective fields, but also for  partners in project or even for own colleagues / leaders in the institution. And infographics can be both attractive and spectacular through its forms: static infographics, video infographics, interactive infographics etc.

Examples of the use of infographics exist also from the public sector in Romania, but there great potential for projects using in this activity. For more information on this topic, please contact us here.

We thank American Corner Bucharest for supporting and hosting this month’s edition!

Digital Diplomacy – the theme of the third edition of the DigiGov networking Club

We started the series of activities and events this year with a special edition of the DigiGov networking Club meetings, together with the Ministry of Foreign Affairs (MFA).

The event, held on January 29 and hosted by the ministry, focused on the challenges and opportunities for diplomacy in the digital age. The start of the debates was given by presentations from the two organizers, the DigitalDiplomacy.ro team and the MFA, and then two special guests, as follows:

Brânduşa Predescu, Spokesperson of the Ministry of Foreign Affairs, presented the Ministry’s vision on digital diplomacy, the main social networks used and examples of online activities conducted especially in the last year;


From us, Andreea spoke about the DigiGov Club objectives and opportunities to exchange ideas and best practices in public sector communication, and Andra presented the main international analysts in digital diplomacy and why it is important for public institutions in Romania to follow these specialists;


Matthias Lufkens, Digital Practice Leader for Europe, Middle East and Africa in the company global communication Burson-Marsteller and author of the Twiplomacy studies had an intervention via Skype from Geneva, about the evolution of the use of Twitter by public institutions and their leaders for diplomatic purposes, according to data analyzed in the Twiplomacy studies over three years, and also presenting some useful tips for communicators;

Matthias Lufkens_DigitalDiplomacy.roIn Romania, journalist Lucian Mîndruță, present at the event, spoke from the perspective of the media and of a social media specialist, particularly for the national audience, about the importance of communication via social networks, indicating the main benefits of effective online communication for public institutions in Romania.

Lucian Mandruta_DigitalDiplomacy.ro

We are glad to have with us also at this edition so many representatives of key ministries and central government institutions, international organizations and diplomatic corps in Bucharest, as well as of non-governmental organizations.

We thank the team of the Spokesperson and Communication Department within the MFA for their support in organizing this edition, as well as our special guests, Matthias Lufkens and Lucian Mîndruță for participating in the DigiGov Club!

We will soon announce details of the next edition, so stay tuned!

The third edition of DigiGov is focused on Digital Diplomacy!

We are organizing a new edition of DigiGov, the only networking club dedicated to communicators in the Romanian public administration. This month’s edition will take place on 29 January between 15:00 – 17:00 and will have as main partner the Romanian Ministry of Foreign Affairs.

This month’s topic is Digital Diplomacy: Challenges and Opportunities and started from the idea that, in a world of digital communication, social media channels and their benefits can no longer be ignored by either the diplomatic environment nor by other parts of Government. So our meeting will debate, together with Romanian and international special guests, how to adapt the strategic communication objectives to include more consistent digital elements.

As I’ve told you some time ago, the DigiGov meet-ups are open to all communicators in the Romanian public administration but also from embassies and other international institutions based in Romania. The DigiGov network is focused on bringing together communicators and social media managers from a wide range of public institutions (ministries, Government, embassies, representations of foreign bodies in Romania etc) so that they can exchange best practice ideas amongst themselves but also with journalists, bloggers etc

DigiGov is an internal, institutional network, which regular monthly meetings and each one of them will have a specific topic of discussion – usually derived from the challenges or day-to-day work activities of the members.